Showing posts with label host culture. Show all posts
Showing posts with label host culture. Show all posts

Saturday, 6 February 2010

Home culture vs. Host culture

"Culture is the collective programming of the mind which distinguishes the members of one group from another" - Geert Hofstede
Great feature on Geert Hosftede's website that allows you to compare your home culture with your host culture. By identifying and understanding the differences and common grounds with your own culture you can better and faster adapt to the host culture. Same principles apply for PR in global environments. 

Here's Romania compared to the UK. 


Pretty different, huh? :)
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